ABOUT ME

I’ve been active in marketing & communications for over 15 years in different industries, both large corporations and startups. 

My career has brought me experience in a wide variety of domains, both on- and offline.  My approach is simple and straight forward: it always starts with a clear strategy and leads to operational implementation. During and after the project I measure, learn and adapt.  

I'm an expert in online, with a focus on growth marketing. I'm very much at ease defining creative concepts and translating them into successful 360° campaigns. Advertising (display, social, SEA), ATL, PR, events and activation, social engagement, marketing automation... they're all in my backpack and at your disposal!

I’m based in Brussels & deliver projects in Dutch, French and English.

Check out my full work experience below 

WORK EXPERIENCE

2019 - Present

museumPASSmusées

MARKETING MANAGER

One pass gives access to more than 170 museums in Belgium. In charge of growth marketing through online sales, marketing automation, above and below the line campaigning, branding and PR. Strategic planning and operations coordination.

2017 - 2019

Zipcar

MARKETING MANAGER BELGIUM & FRANCE

Driving acquisition and member engagement. Responsible for setting up promotions & value propostion, advertising (focus on digital), street activation, partnerships, CRM, PR.

2013 - 2017

BRUZZ

MARKETING MANAGER

After succesfully launching the BRUZZ brand, my main focus lied on delivering strong partnerships, effective distribution, creative advertising, impactful events and eye-catching promotions.

2011 - 2012

Vacature (de Persgroep)

B2C COMMUNICATIONS MANAGER

Communications projects Including concept definition and copywriting of adverts (print, web, TV, radio), organisation of events (+ 8K visitors), partnership management, brand management & strategy.

2009 - 2011 

I.R.I.S. (Canon Group)

MARKETING & COMMUNICATIONS MANAGER

Marketing strategy, Branding: identity setup and development of sales support material, Copywriting, Design, PR, Event management.

2006 - 2009 

UK TRADE & INVESTMENT (British Embassy)

MARKETING MANAGER EMEA

Marketing & PR activities to attract investment into the UK. Fields of Activity: Design, PR management (press tours), Event management.

2003 - 2005

ENGIE ELECTRABEL

SALES & MARKETING ASSISTANT 

CRM, sales (contracting), after sales and administration at the commercial department.

COCA-COLA

NESPRESSO

INTERNSHIPS