MY PROJECTS

These are some of the big projects I delivered over the last few years. They give a good indication of the different domains I've successfully covered. But there have been plenty of small projects too, where creativity and thinking out of the box met a hands on attitude and a make it happen spirit. And coffee, off course. Lots of coffee  :-)

From Start up to Scale up

museumPASSmusées offers a year full of discoveries, by giving access to nearly every museum in Belgium. After a successful launch, the company needed help on redefining its strategic focus from start up to scale up. This involved the implementation of a marketing automation process, new market segmentation & messaging across the consumer journey, and a renewed focus on moments of truth in the sales process.

ROLE

marketing manager

CLIENT

museumPASSmusées

MAIN KPI's

acquisition, retention

Growth hacking in shared mobility

Zipcar is the world's leading car sharing network. Shortly after opening up the first free floating market in Brussels, they were struggling to find new members to make the model work. I delivered the necessary growth by implementing a mix of online growth marketing tactics including advertising, refer a friend programme and affiliate marketing. 

ROLE

marketing manager

CLIENT

Zipcar

MAIN KPI's 

acquisition, activation

Launching a new media brand

BRUZZ is the Brussels' media group that offers multiligual content on TV, radio, print and online. As a member of the management team I helped steering the company through stormy times during its merger and delivered a strong new brand that unified both the audience and the personnel.

ROLE

communications manager

CLIENT

BRUZZ

MAIN KPI's

brand awareness, reach, community